LA 2028 Team & Sponsorship Strategy
To secure the necessary financial, professional, and performance-based support to successfully train for and qualify for the LA 2028 Paralympics.
To build a dedicated team (of partners, sponsors, and professionals) to actively promote the Paralympic Games of 2028 throughout Leuven and Flanders.
To become the first-ever Paralympian from Leuven, using this personal journey as a platform to inspire the community and create lasting awareness for Paralympic sports.
This group consists of two tiers of financial sponsors: a local base of support (Leuven Circle) and a national-level group of major partners.
To create a stable financial base to cover all annual climbing-related costs and fund the communication campaign.
A core group of 8 partner companies.
A mix of warm outreach (existing network) and cold emailing.
Secure all 8 partners within the first 6 months of the campaign.
Partnerships will be structured for a yearly renewal. This builds in accountability, allowing me to prove the campaign's success each year. If a partner does not renew, a replacement will be sought.
To secure major funding that allows me to focus 100% on performance in the final, critical year leading up to the Paralympics.
Approximately 4 very large partners.
This will be a long-term strategic effort.
Secure all 4 partners by the beginning of 2028. This gives a ~2-year runway to build these high-level relationships.
Approximately €10,000 each.
This is acknowledged as the most challenging part of the financial plan and will require a dedicated, professional approach.
Pro Bono Services
To acquire professional services and expertise to run the campaign effectively without direct financial cost, while simultaneously strengthening my Leuven network.
Leuven-based companies and skilled professionals.
Pro bono services and expertise (not a financial contribution).
Keeping these partners local is practically easier and reinforces the "First Paralympian from Leuven" narrative by building a strong local support web.
Expert Support
This is the non-financial, high-performance team responsible for my athletic, physical, and mental preparation.
This is my core athletic support structure, which is already in development.
| Feature | 1A. The Leuven Circle | 1B. The Prime Partners |
|---|---|---|
| Goal | Cover running costs, fund campaign | Enable 100% performance focus in final year |
| Geography | Leuven | Flanders / National |
| # of Partners | 8 | ~4 |
| Ask (per partner) | €1,000 - €1,500 per year | ~€10,000 (one-time or final year) |
| Target Profile | Engineering firms, local SMEs | Banks, Supermarkets, large B2C chains |
| Timeline | Secure within 6 months | Secure by early 2028 |